CALCULATE YOUR ENGAGEMENT RATE

Ready for your regular social media marketing health check-up? Use the Engagement Rate as a barometer. This calculator will help you find out where your lifestyle brand stands on any given channel. 

HOW TO USE THE CALCULATOR

Engagement Rate tracks how actively involved your audience is with the content you’re creating. It calculates the amount of people that have engaged with your content out of those that have seen the content. 

When calculating the Engagement Rate, focus on one specific platform at a time and select from the following: Twitter, Instagram, Facebook, LinkedIn, and TikTok (channels like Pinterest and YouTube will not apply here).

According to industry data, the average Engagement Rate for each platform is as follows:

• Twitter: 0.05%

• Instagram: 0.83%

• Facebook: 0.13%

• LinkedIn: 3.16%

• TikTok: 5.96%

Not hitting the mark? It might be time to rethink your marketing strategy. Our free eBook, The New Empathetic Marketing: A Guide to Connection & Conversion, teaches you exactly how to add more empathy to your marketing program to build meaningful connections with your target audience.

Download the free eBook here or via the button below. As an added bonus, you’ll receive a copy of this Engagement Rate calculator sent to your email to easily bookmark for future use!