As your marketing agency we’ll serve as an extension of your company, finding others to increase your lifestyle brand’s awareness and expand your share of voice.
Influencers and partners play an integral role in promoting brands and bringing marketing campaigns to life. Our key to executing partnerships or influencer strategies is understanding and articulating what you want to say. And then finding others to say it with you.
Manage Collaborations from Inception to Implementation
Achieve Cross Promotional KPIs
Foster Relationships with Key Industry Players
WE’RE HERE TO HELP
We’re not hunting for likes and followers. Ours is voice amplification strategy, and one that offers you complete access to our diverse roster of influencers and partners. By managing these collaborations from inception to implementation, we will achieve cross-promotional KPIs and foster long-term relationships with key players in your industry.
Collaborate to Expand Reach
Create value. Collaborate to produce content that says something. Promote a sense of connection. If a brand’s first question is centered around how they can start and sustain a meaningful conversation with potential partners and advocates, they will already be a step ahead. We develop influencer and partner marketing strategies that are tailored to what you’re aiming to achieve.
Here’s how we do it:
Discovery Tools
We’ll vet potential thought leaders focused on engagement rates, activity levels, and red flag topics, all to ensure your lifestyle brand has top-notch, quality partners.
Custom Tracking
In addition to analyzing their metrics, we build out custom tracking links and tagging structures that allow you to determine overall performance from your thought leaders.
Campaign Ideation
A tiered approach, leveraging different types of influencers (e.g., mega, micro, etc), and splitting your thought leaders into groups. We invest in developing campaigns that will garner the most impact from a partnership.
Relationship Building
Speaking of, some of these partnerships may be worth re-engaging for future campaigns. We foster and nurture relationships with thought leaders, treating them as true collaborators.
Advocate Amplification
A good partnership works when both parties are invested. We’ll tout your influencers, engage with them, and share the content they’re creating on your brand channels, and even use their base to create custom audiences to target.