JOIN US!
PAID MEDIA SPECIALIST
FREELANCE CONSULTANT
What the Job Is…
Hourly Rate: $45 - $50 (20-30 hrs per month)
Branch & Bramble is searching for a motivated and proactive freelance Paid Media Specialist to join our remote team.
The Paid Media Specialist is responsible for the day-to-day management of paid marketing campaigns across multiple channels including but not limited to PPC, Social, Mobile, OOH. You will work with Strategic Account Managers and other team members to develop and implement paid strategies that meet and exceed client expectations and goals.
ABOUT US
At Branch & Bramble, we believe in the power of standing with others and want our entire team to feel valued, appreciated, and free to be who they are at work. B&B provides equal opportunities to all employees and applicants for employment without regard to gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes them unique.
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What You’ll Be Doing…
What We’d Like to See…
Design and implement campaigns either from scratch or take on existing accounts to increase brand awareness and achieve client and business goals.
Proactively provide strategic recommendations to internal team members.
Establish, and maintain good standing of, platform accounts as needed across the various paid channels.
Conduct in-depth competitive analysis, keyword analysis, and trend research.
Accurately manage campaign budgets and spends.
Develop and implement campaign tracking elements including but not limited to conversion tracking and retargeting pixels.
Report on, analyze, and effectively communicate program metrics and performance.
Advise on campaign copy and design to produce effective ad content.
2+ years managing paid campaigns.
Deep understanding and awareness of consumer goals and business goals and the ability to align the two.
Certifications in Google Ads and Analytics, Microsoft Ads/Bing recommended.
Proficient with Google Tag Manager, Marketing Automation Systems, SpyFu, and other technical tools and requirements.
Ability to work across different channels to create and execute ad strategies that meet KPIs.
Proven ability to report on, analyze, and effectively communicate program metrics and performance.
Exemplary communication skills to coordinate with team members on multiple day-to-day priorities.
Native experience with social technologies.
Impeccable attention to detail.
Highly motivated and responsive.
Branch, Bramble, & Belonging
Our Commitment to Diversity, Equity, & Inclusion
At Branch & Bramble, we believe in the power of standing with others and want our entire team to feel valued, appreciated, and free to be who they are at work. Branch & Bramble provides equal opportunities to all employees and applicants for employment without regard to gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes them wonderfully unique.
