case study:

Generating $200K in Revenue with a $6K Paid Marketing Budget

This campaign generated a 3,424% return on ad spend over the course of a two-month campaign and resulted in $198,390 in total revenue. 

Every October, the Far Hills Race Meeting hosts an unforgettable event: world-class steeplechase racing that looks straight out of a Ralph Lauren catalog. 

For the 103rd running of the race, the Far Hills Race team aimed to bring even more attention to this exciting day and partnered with Branch & Bramble to develop a paid advertising campaign to sell more tickets and introduce new people to the world of racing.

User Targeting

We utilized our data analysis of Far Hills’ audience and additional Google info to identify keywords and create highly focused targeting.

Program Build

We developed copy and imagery that would stop the scroll and have viewers eagerly clicking through our Google search and P.Max ads.

Ad Optimization

We closely monitored ad performance and strategically optimized the campaign as new data became available to achieve the best possible return on ad spend.

taking action:

In executing this campaign, we had a clear goal in mind: to drive ticket sales and increase attendance. To do so, we prioritized high-intent engagement and strategically focused our efforts exclusively on Google Ads, as opposed to Facebook or other ad platforms.

Through this choice, we were able to hone in on keywords that would capture the attention of audiences actively seeking a fun weekend activity to add to their calendar. 

By utilizing Google’s high-intent targeting capabilities, the campaign continuously garnered attention throughout the entire five-week duration. Through continuous optimization, the campaign gained momentum until the very last moment you could buy tickets.

Search trends (and likely the desire to not have a boring weekend) led to maximum visibility and remarkable return on ad spend (ROAS). 

Making an impact

for Far Hills Race Meeting

Our results speak to the power of a highly-targeted, data-driven paid search program. The brand didn’t simply have an incredible return on ad spend—they also gathered more data on their target audience for future campaign success. Through this investment in time and resources, they’ve earned not only revenue, but also new fans and the means to continue reaching a new audience of sports lovers who will be eager to return to their gates next fall.