Wondering if influencer marketing is an effective marketing channel for your brand and budget? Find out what to consider before reaching out to influencers.
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Millennials and Gen Z consumers’ values have shifted, but brands aren’t paying attention. We're sharing new strategies to build trust with the generations.
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Step into the future of marketing with our 2024 wish list, where we envision game-changing digital marketing changes that will enhance your brand's presence.
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Looking to include more empathy in your marketing strategy? Find out the four key empathetic marketing tenets you need to know before getting started.
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Cultural shifts are happening, and they'll be impacting your brand in 2024. Find out what trends to watch for and how your brand can leverage these changes.
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We’re outlining everything you need to create a successful holiday shopping campaign using empathetic marketing. Get our essential holiday strategy tips now.
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The new Edelman Trust Barometer reports a new marketing landscape for 2023. Learn how to build brand trust and appeal to new consumers in our latest blog post.
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Google’s new update will soon make cookies obsolete. Find out how your lifestyle brand can still use data to meaningfully connect with consumers—no cookies required.
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2023 has lot in store for your lifestyle brand, so now is the time to get ahead. Check out our 8 essential marketing trends before you plan for the new year.
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A recession is unsettling for any lifestyle brand, but now more than ever, it's important to invest in your marketing. See why marketing is essential here.
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The 2022 midterm elections are set to take over social media for weeks following Election Day. Make sure your brand’s voice is heard by checking out our guide.
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More than pushing products or services, lifestyle brands stand for something. Find out what characteristics make a successful lifestyle brand and the essential marketing tactics that allow these brands to reach their ideal affluent audiences.
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Leaders must be intentional in creating a culture that avoids killing employee engagement. With our strategies, you’ll improve engagement and enjoy the many benefits.
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Don’t know how to react when you receive a troll comment on your social media posts? We’ve developed a protocol to help you manage trolls quickly and efficiently.
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