Get a full breakdown of the different influencer types, which influencers are right for your program, and who you should engage based on your influencer marketing budget.

Influencer MarketingEmily LymanMarch 27, 2024influencer marketing, influencers

Using the Edelman Trust Barometer to Grow Your Brand

The new Edelman Trust Barometer reports a new marketing landscape for 2023. Learn how to build brand trust and appeal to new consumers in our latest blog post.

Brand StrategyEmily LymanJuly 26, 2023marketing strategy

Advertising Without Cookies: Planning for a Cookie-Less Future

Google’s new update will soon make cookies obsolete. Find out how your lifestyle brand can still use data to meaningfully connect with consumers—no cookies required.

How to Apply AI Tools to Your Marketing Program

For many brands, AI will be invaluable in increasing efficiency and allowing marketing teams to do more with less. Find out how to use these tools to make your brand’s market program more effective. It’s all in our blog.

How to Use Data to Connect with Your Audience

Successful marketing programs require brand and consumer relationships built on shared values. Learn how you can use data to create meaningful connections with your audience now.

What is the Difference between Social Media Benchmarks and KPIs?

Ensure the success of your social media program with well-defined social media benchmarks and marketing KPIs. Learn how these analytics inform one another, how to define the metrics, and how to measure progress.

UpCity Features Branch & Bramble

Branch & Bramble made UpCity’s list of Top Social Media Agencies in New York! We’re proud to be in the company of 44 other businesses considered to be the best social media management firms in the state.

Social Media MarketingEmily LymanNovember 21, 2019

Partnering to Improve Diversity and Inclusion

We’re partnering with #NatSecGirlSquad to improve diversity and inclusion in the national security and defense sector.

PartnershipsEmily LymanNovember 7, 2019diversity

Is Influencer Marketing a Waste of Money?

The key to finding and executing an influencer strategy that works is knowing what you want to say and finding others to say it with you. How to make influencer marketing work for you.