How to Apply AI Tools to Your Marketing Program

For many brands, AI will be invaluable in increasing efficiency and allowing marketing teams to do more with less. Find out how to use these tools to make your brand’s market program more effective. It’s all in our blog.

ReportingEmily LymanApril 24, 2023social media, data analytics, SEO, marketing strategy, audience building, first party data, social media data

How to Use Data to Connect with Your Audience

Successful marketing programs require brand and consumer relationships built on shared values. Learn how you can use data to create meaningful connections with your audience now.

ReportingEmily LymanMarch 27, 2023social media, data analytics, SEO, marketing strategy, audience building, first party data, social media data

What is the Difference between Social Media Benchmarks and KPIs?

Ensure the success of your social media program with well-defined social media benchmarks and marketing KPIs. Learn how these analytics inform one another, how to define the metrics, and how to measure progress.

ReportingEmily LymanDecember 9, 2022social media benchmarks, social media reporting, social media kpis, marketing kpis, key performance indicators