Avoid the most common mistakes made by brands when cultivating an online voice—including co-opting Gen Z slang and deprioritizing DEI. Find out how to be authentic and impactful on social.
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Ensure the success of your social media program with well-defined social media benchmarks and marketing KPIs. Learn how these analytics inform one another, how to define the metrics, and how to measure progress.
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Benchmarks enable you to turn social media data into valuable insights. Make an impact on goals, rather than merely relaying the numbers.
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